As streaming platforms grow they are just as, if not more important than having a Facebook or Instagram profile. Spotify is growing into more of a social platform day by day and whilst social networking platforms are great for connecting with your fans there is nothing better than high quality recordings of your music itself.
You do currently require thousands of streams minimum to see a half decent financial return but some people do miss the point of how powerful Spotify is.
Take this as an example… If you consistently upload music onto Spotify, building your portfolio of music, keeping your output of music of a high quality and quantity, you will have built the foundations for your music to thrive.
How? Well, at first you may not have any fans listening to your music, you may not have any streams on your songs but over time this may change if you are committed and focused on growing your music. If you have a portfolio of say, 25 songs, over a period of 2 years and the 26th song attracts a viral response or get’s promoted to a larger audience you may see a substantial return on all 26 songs you have uploaded. If they have enjoyed listening to the 26th song they most probably will take a listen to your portfolio of other songs, they may click shuffle and take a listen to your previous songs creating multiple streams from 1 release. Effectively, you build your portfolio to work for you down the line if you keep pushing your music.