Growing your music is something we all search and spend tons of time looking up youtube videos on how to grow your music. Once you’ve spent hours on hours, years on years looking into the details you’ll conclude that there isn’t really a solid blueprint or “quick to rich” scheme for the music industry, every career and path is unique.
There are plenty of music guru outs there; Damien Keys is one in particular that is heavily influencing the UK market right now but I wanted to share my own thoughts as a music producer working alongside musicians, creatives and businesses in the industry.
On a side note; this article is focused purely towards independent artists & bands looking to build and create their own career.
1. It's not just about the music
It’s a tricky scenario as most music creators sign up to create music. As much as this is where your passion lies you have to commit to communicating that passion to the real world that will in tern give you opportunity to turn your passion into a career.
The majority of us will have to consider the ‘business strategy’ that backs our music. If you struggle with making these decisions then you should look for a competent manager you can trust to take care of the business side of your career.
Be honest with yourself, either learn the skills required or hire someone that is experienced in this field.
2. Understand that YOU are the differentiation
When developing within the music industry you may come across advice informing you to “find your sound”. As much as this is true I find that the sound is often guided by personality, character and musical talent. This would then suggest that the sound can be associated more towards the individual.
If you’re a singer; your voice, personality and how you are perceived online will be the uniqueness that sets you aside from the rest. A band; then it would be the combination of people within that band and what roles they take.
Be true to yourself and create music you are passionate about. That combine with “being you” will create your musical brand.
3. Build your portfolio
Your music is how anyone will see/hear you, if you aren’t building your portfolio of music then how do you expect anyone to you are makers of music.
Try not to fall into the trap of not releasing music because “it’s not ready” or “it’s not finished”. It’s a trait many music creators fall into and has a destination to fail. It’s always better to keep pushing music out to the world with the focus to continually improve over time.
Many successful artists have been creating and pushing their unique music style for years before receiving any promising traction within their career. So keep creating, being unique and allow your audience to hear you!
4. Collaborate with others
To grow your music you need an audience to hear and see what you’re creating. Tapping into existing audiences created by others is a fairly easy way to reach more people.
Instagram live, TikTok and others have adapted the collaborative effort by allowing others to share the screen. The trick behind all this would be to create a collab with someone that has a similar audience. For example; if you are a female, pop orientated singer-songwriter it would be great to create a collaborative effort with another pop singer, tapping into their pre-made audience.
Collaborating with others tends to provide a social proofed method rather than ads or cold messaging people. The person you are teaming up with has already built a trustful audience, the audience size doesn’t really matter, it can be 50 or 50k. The main point is that they already have the connection and that audience tends to trust them with a decision.
This can be easily undone by sharing irrelevant information with an audience that doesn’t care of a particular subject, so be selective and clever with your choice.
5. Remove Restrictions
One of the most important points whilst growing your music is to create an environment that gives you the freedom to grow naturally. If you have put your financial pressures onto expecting your music cover that requirement within a period of time then you may find yourself reconsidering your career soon.
Many creators add pressures and time-restrictions regarding what they expect from their music. This then creates a subconscious stress on your music which for the in-experienced may be the result in you giving up. It is your responsibility to remove these restrictions but ensure you are committing enough time to your music.
That’s not to say that whilst creating music you have no time constraints on releasing music, this would be an exception. Training to be experienced in the time pressures and stress of releasing music should be a skill you learn rather than classed as a restriction. This will keep your release strategy on point whilst learning how to improve your music each time. The release / quality balance has to be just right.